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Publications by Ruth A. Schmidt

Dunkin’ Donuts – The Birth of a New Distribution and Franchising Concept

Journal of Consumer Marketing
MarketingInternational ManagementBusiness
1999English

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Modern Types of Franchising

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Physical Distribution Service: A Fundamental Marketing Concept?

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1989English

Twitterverse: The Birth of New Words

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Succes in Franchising

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A New Concept of Evaluation of the Production Assets

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The Slow Death of the Concept of Schizophrenia and the Painful Birth of the Psychosis Spectrum

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A New Concept of Full Employment

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