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Publications by S. S. Nathawat-Aibas
Role of PR in Relations Management With Strategic Partners Leading to Value Co-Creation
Advances in Hospitality, Tourism, and the Services Industry
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DART Scale Development: Diagnosing a Firm’s Readiness for Strategic Value Co-Creation
Journal of Marketing Theory and Practice
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Trade Off Between Risk Management, Value Creation and Strategic Alignment in Project Portfolio Management
Value Co-Creation in Cloud Services
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Value Co-Creation and Co-Destruction in Connected Tourist Experiences
