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Publications by Salim L. Azar
Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
Related publications
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
The International Journal of Management Science and Business Administration
Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model
Asian Journal of Pharmaceutical and Clinical Research
Pharmacology
Pharmaceutical Science
Brand Orientation and WOM: Mediating Roles of Brand Love
Journal of Management Sciences
Impact of Fashion Innovativeness on Consumer-Based Brand Equity
Journal of Consumer Marketing
Marketing
International Management
Business
The Impact of Social Media Brand Communication on Consumer-Based Brand Equity Dimensions Through Facebook in Fast Moving Consumer Goods: The Case of Egypt
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
Consumer Brand Relationships
Journal of Brand Management
Marketing
Management
Strategy
Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions
