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Publications by Sanjog Misra
Disentangling Preferences and Learning in Brand Choice Models
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Discrete Choice Models of Firms’ Strategic Decisions
Marketing Letters
Marketing
Economics
International Management
Business
Econometrics
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Using Geographically Weighted Choice Models to Account for the Spatial Heterogeneity of Preferences
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Brand Placement and Consumer Choice: An In-Store Experiment
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Using Elicited Choice Probabilities to Estimate Random Utility Models: Preferences for Electricity Reliability
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Disentangling the Mechanisms of Mate Choice in a Captive Koala Population
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