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Publications by Scott Fay
The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
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Simulating the Demand Reshaping and Substitution Effects of Probabilistic Selling
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Sell Probabilistic Goods? A Behavioral Explanation for Opaque Selling
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Product Diffusion Using Advance Selling Strategies: An Online Social Network Perspective
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Research on Retailerrs Advance Selling Strategy Considering the Influence of Advertising on Demand
Selling the PSS in a School of Business: Relationship Selling in Practice
International Journal of Higher Education
Education
