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Publications by Sejin Ha
User-Generated Content Across Social Media: An Apparel vs. Service Brand Comparison
Consumer Experiences With Online Consumer Reviews: A Phenomenological Exploration
Gender Differences in Consumer-Retailer Relationship Building via Retail Store Attributes
How Other Shoppers and Shopping Motives Shape Shopping Behavior
The Effect of Retailer Perceived Isomorphism and Performative Action on Legitimacy, Word-Of-Mouth and Purchase Intention
Consumers' Narrative Transportation on Social Media: A Study of Instagram of Fashion Brands
