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Publications by Sergio Ibáñez-Sánchez
The Impact of Consumers’ Positive Online Recommendations on the Omnichannel Webrooming Experience
Spanish Journal of Marketing - ESIC
Marketing
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The Impact of Online Advertising on Tunisian Consumers’ Purchase Intention
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An Empirical Study in the Effect of the Experience on Consumers’ Trust in the Familiar Online Retailers
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Television Impact on Children's Development: Experience of Positive Modeling
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