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Publications by Seungae Lee

The Mediating Role of Message Concreteness and Perceived Persuasiveness in Explaining the Match Effect Between Temporal Frame and Self-View

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

English

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Message Pretesting Using Perceived Persuasiveness Measures: Reconsidering the Correlational Evidence

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Involvement, In-Group Message, and Persuasiveness : The Additive Effect of Heuristic and Systematic Processing

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The Role of Attainment Value, Academic Self-Efficacy, and Message Frame in the Appraisal of Value-Promoting Messages

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Examining Mediating Role of Self-Efficacy on Undergraduates’ Perceived Employability

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The Relationship Between Self-Perceived Burden and Posttraumatic Growth Among Colorectal Cancer Patients: The Mediating Effects of Resilience

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The Mediating Role of Internal Entrepreneurship in the Effect of Perceived Organizational Support to the Business Performance

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