Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Shamsul Huda Bt Abd Rani

Effect of Celebrity-Endorsed Advertisement and Entrepreneurial Marketing on Purchase Behavior of Smartphone Consumers in Pakistan

Journal of Management Sciences

English

Related publications

Influence of Celebrity Endorsement of Advertisement on Students’ Purchase Intention

Journal of Mass Communication & Journalism

English

Purchase Behavior of Organic Seafood Consumers in Vietnam

The EUrASEANs: journal on global socio-economic dynamics

English

Celebrity Physical Attractiveness Effect on Consumer Buying Behavior

JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen

English

The Impact of Perception Related Social Media Marketing Applications on Consumers’ Brand Loyalty and Purchase Intention

EMAJ: Emerging Markets Journal

English

The Country of Origin and Brand Image Effect on Purchase Intention of Smartphone in Surabaya - Indonesia

Mediterranean Journal of Social Sciences

English

Pengaruh Marketing Mix 4P Dan Perceived Quality Terhadap Purchase Decision Smartphone Vivo

Jurnal Manajemen Bisnis dan Kewirausahaan

English

The Effect of Deal Knowledge on Consumer Purchase Behavior

Journal of Marketing Research

International Management

English

A Study on Celebrity Endorsed Promotional Video Advertisements With Reference to Jewelers

International Journal of Advanced Scientific Research and Management

English

Celebrity Endorsement and Consumer Purchase Demeanor in Benin City

Journal of Marketing and Information Systems

English