Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Shantanu Dutta

How Direct-To-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare

Journal of Advertising Research

English

A Rare Case of Thymoma With Pure Red Cell Aplasia With Initial Remission of Anaemia After Thymectomy

Journal of Evolution of Medical and Dental sciences

English

Marketing in Technology-Intensive Markets: Toward a Conceptual Framework

Journal of Marketing

International Management

English

Licensing Exchange—Insights From the Biopharmaceutical Industry

International Journal of Research in Marketing

English

Menu Costs, Posted Prices, and Multiproduct Retailers

Journal of Money, Credit and Banking

English

Private Label Price Rigidity During Holiday Periods

SSRN Electronic Journal

English

Performance and Characteristics of Canadian Acquiring Firms

English