Amanote Research
Register
Sign In
Discover open access scientific publications
Search, annotate, share and cite publications
Publications by Shiyingzi Huang
Research on the Activation Path of the Old Brand From the Perspective of Brand Value Shaping and Consumer Emotion Cultivation
Related publications
Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
Brand Experience Effects on Consumer Social Media Marketing Perceptions and Brand Value
Journal of Global Strategic Management
The Formation of Consumer Brand Preferences
SSRN Electronic Journal
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
Research on the Influence of Negative Information of Brand Spokesmen on Brand Attitude
Brand Personality, Consumer Satisfaction and Loyalty: A Perspective From Denim Jeans
Research on the Influence of Social Media Short Video Marketing on Consumer Brand Attitude
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
The International Journal of Management Science and Business Administration