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Publications by Shreenivasan Ka

Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

Asian Journal of Pharmaceutical and Clinical Research

Pharmaceutical Science

English

Related publications

Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models

The International Journal of Management Science and Business Administration

English

Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love

Journal of Business Research

English

How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing

International Management

English

Impact of Fashion Innovativeness on Consumer-Based Brand Equity

Journal of Consumer Marketing

International Management

English

Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid

European Scientific Journal, ESJ

English

A Commentary on “Conceptualising and Measuring Consumer-Based Brand–retailer–channel Equity”: A Review and Response

Journal of Retailing and Consumer Services

English

Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions

English

Brand Elements Model of Professional Football Clubs on Customers Based Brand Equity (CBBE)

Journal of Physical Fitness, Medicine & Treatment in Sports

English

The Influence of Consumer-Based E-Business Brand Equity on Websites

DEStech Transactions on Economics and Management

English