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Publications by Siv Skard

Is Publicity Always Better Than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility

Journal of Business Ethics
ArtsManagementBusinessHumanitiesEconomicsInternational ManagementAccountingLawEconometrics
2013English

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Linking Corporate Social Responsibility With Reputation and Brand of the Firm

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Can Brand Image Be Recovered After Negative Publicity Effects of Severity and Corporate Social Responsibility

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Importance of Reputation in the Assessment of Corporate Social Responsibility

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Importance of Corporate Social Responsibility in Strengthening Brand Equity

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The Role and Importance of Social Media in Communicating Brand Value

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Corporate Social Responsibility, Leadership, and Brand Equity in Healthcare Service

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Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media

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The Role of Private International Law in Corporate Social Responsibility

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