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Publications by Slim Mraidi

Loyalty Strategy and Social-CRM

Competitive Social Media Marketing Strategies

English

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Business and Technology Trends in Social CRM

Handbook of Research on Managing and Influencing Consumer Behavior

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The Relationship Between E-CRM and Customer Loyalty: A Kenyan Commercial Bank Case Study

Banks and Bank Systems

Organizational Behavior

Human Resource Management

Management of Technology

English

Bank Loyalty, Social Networks and Crisis

Journal of Banking and Finance

English

Analysis of Operative Factors and Practices in Social CRM

International Journal of Digital Enterprise Technology

English

Data Mining of Social Media – The Bridge Between Traditional and Social CRM

International Journal of Business, Humanities and Technology

English

From Customer Loyalty to Social Advocacy

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

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Social CRM: How Companies Can Link Into the Social Web of Consumers

Journal of Direct, Data and Digital Marketing Practice

Management of Technology

International Management

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Impact of SMEs Strategy on Loyalty: The Hairdresser Case

Spanish Journal of Marketing - ESIC

English

Loyalty Programs as a Part of Company’s Marketing Strategy

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

Biological Sciences

English