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Publications by Somkiat Eiamkanchanalai

Consumer Innovativeness and Opinion Leadership: Revisiting Consumer Characteristics in New Product Diffusion Model

Global Business and Economics Review

International Management

English

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Consumer Moral Leadership

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Consumer Product Safety

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New Product Pricing Strategy and Product Performance Assessment in Fast Moving Consumer Goods

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Consumer Product Hazards Surveillance

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Consumer Behavior in Low Involvement Product Purchase: A Stochastic Model

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Impact of Fashion Innovativeness on Consumer-Based Brand Equity

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Online Consumer Communities and Their Value to New Product Developers

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