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Publications by Song Bee Lian
Customer Engagement in Social Media and Tourism Brand Performance Implications
TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION
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Brand Strategies in Social Media in Hospitality and Tourism
International Journal of Contemporary Hospitality Management
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Ekspektasi Pelanggan Media Sosial: Brand Engagement Dalam Mempertahankan Customer Loyalty
Journal of Business Management Education (JBME)
Customer Brand Engagement as a New Component of Service Value and Supply Chain in the Social Media Age
DEStech Transactions on Materials Science and Engineering
Customer Brand Engagement as a New Component of Service Value and Supply Chain in the Social Media Age
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Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
Consumers’ Identification With Corporate Brands: Brand Prestige, Anthropomorphism and Engagement in Social Media
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Brand Community Integration and Customer Satisfaction of Social Media Network Sites Among Students
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The Effects of Social Media Marketing Antecedents on Social Media Marketing, Brand Loyalty and Purchase Intention: A Customer Perspective
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Consumer Engagement With Brand Posts on Social Media: Current State and Research Agenda
