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Publications by Srinivas Durvasula
The Processing of Advertising: Does a Consumer’s Level of Materialism Make a Difference?
Innovative Marketing
Finance
Marketing
Economics
Innovation
Management of Technology
Econometrics
Service Encounters: The Missing Link Between Service Quality Perceptions and Satisfaction
Journal of Applied Business Research
International Management
Business
Technology and Its CRM Implications in the Shipping Industry
International Journal of Technology Management
Industrial Relations
Management
Strategy
Engineering
Computer Science Applications
Law
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