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Publications by Stephen B. Castleberry
Advanced Selling: A Comprehensive Course Sales Project
American Journal of Business Education (AJBE)
Effects of Stockouts on Purchase Behavior and Retail Patronage: An Experimental Investigation
Journal of Applied Business Research
International Management
Business
Consumers Quality Evaluation Process
Journal of Applied Business Research
International Management
Business
We've Got a Cure for You! Disease Awareness Campaigns
Journal of Business Case Studies (JBCS)
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Understanding the Direction, Magnitude, and Joint Effects of Reputation When Multiple Actors Reputations Collide
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