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Publications by Stephen Banahene
The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement
International Journal of Business and Social Research
The Impact of Customer Satisfaction on Loyalty in the Ghana Banking Sector: The Effect of Trust Mediation
Advances in Social Sciences Research Journal
Related publications
The Impact of Materialistic Values on Thai Consumers’ Brand Engagement in Self-Concept for Luxury Products
European Research Studies Journal
Management
Finance
Business
Economics
Accounting
Econometrics
Brand Logo Shape and Brand Personality
The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper
Journal of Management Research
Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference
Contemporary Management Research
Management
Monitoring
Marketing
Economics
Strategy
Innovation
Management Information Systems
Policy
Management of Technology
Law
Econometrics
Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
The Impacts of Brand Personality on Brand Loyalty: A Research on Automobile Brands in Turkey
International Journal of Marketing Studies
Investigating the Effect of CSR on Brand Equity With the Mediating Role of Brand Personality and Brand Reputation: A Case Study of Golrang
Journal of Business Administration Researches
