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Publications by Steve Hoeffler

Building Brand Equity Through Corporate Societal Marketing

Journal of Public Policy and Marketing

International Management

English

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How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?

Journal of Marketing

International Management

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Importance of Corporate Social Responsibility in Strengthening Brand Equity

English

Retail Brand Equity: Measurements Through Brand Policy and Store Formats

American Journal of Industrial and Business Management

English

Executive Compensation and Corporate Income Tax: A Question of Societal Equity

International Journal of Accounting and Taxation

English

The Effects of Multimedia Advertising on Building Brand Equity

Management Science Letters

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Corporate Social Responsibility, Leadership, and Brand Equity in Healthcare Service

Social Responsibility Journal

Social Sciences

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Research on the Impact of Content Marketing on Brand Equity

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Messages Not Getting Through: Societal Marketing to the Rescue

Journal of Promotion Management

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The Impact of Corporate Rebranding on Brand Equity and Firm Performance

Journal of Business and Retail Management Research

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