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Publications by Steve Messenger
Marrying Market Research and Customer Relationship Marketing: Are They Good Bedfellows?
Journal of Direct, Data and Digital Marketing Practice
Marketing
Management of Technology
International Management
Business
Innovation
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Building Customer Value in Relationship Marketing
International Journal of Academic Research in Accounting, Finance and Management Sciences
Customer Engagement: Transactional vs. Relationship Marketing
Journal of International Studies
Sociology
Business
Economics
International Management
Econometrics
Political Science
Social Sciences
Value Chain and Customer Relationship Cycle:Two Concepts of Relationship Marketing
International Journal of Trade, Economics and Finance
Book Market Marketing Research
Market Infrastructure
Moderation Effect of Top Management Support on the Relationship Between Customer Reference Marketing and Market Performance
International Journal of Academic Research in Business and Social Sciences
Rils: What Are They, What Are They Good For, and Do We Have Any?
Cambodian Fashion NGOs: Are They Ng Good?
Journal of Textile Engineering & Fashion Technology
Choice Theories: What Are They Good For?
Journal of Consumer Psychology
Marketing
Applied Psychology
Customer Loyalty Programs: Are They Fair to Consumers?
Journal of Consumer Marketing
Marketing
International Management
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