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Publications by Steven M. Shugan
The Cost of Thinking
Journal of Consumer Research
Arts
Business
Humanities
Marketing
Economics
International Management
Anthropology
Econometrics
Editorial—Are Consumers Rational? Experimental Evidence?
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Editorial—Causality, Unintended Consequences and Deducing Shared Causes
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
The Impact of Advancing Technology on Marketing and Academic Research
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Marketing and Designing Transaction Games
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Defensive Marketing Strategies
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Editorial: Fifty Years ofMarketing Science
Marketing Science
Marketing
Economics
International Management
Business
Econometrics
Service Marketing and Management: Capacity as a Strategic Marketing Variable