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Publications by Steven M. Shugan

The Cost of Thinking

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1980English

Editorial—Are Consumers Rational? Experimental Evidence?

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

Editorial—Causality, Unintended Consequences and Deducing Shared Causes

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2007English

The Impact of Advancing Technology on Marketing and Academic Research

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2004English

Marketing and Designing Transaction Games

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2005English

Defensive Marketing Strategies

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
1983English

Editorial: Fifty Years ofMarketing Science

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2006English

Service Marketing and Management: Capacity as a Strategic Marketing Variable

English

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