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Publications by Su Yeon Cho
The Effects of Brand Involvement and Message Strategy on User Responses on Facebook Brand Pages
Related publications
Users’ Participation in Facebook Brand Pages and Its Influence on Word-Of-Mouth: The Role of Brand Knowledge and Brand Relationship
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Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
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The Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity
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Brand Followers on Facebook Perceptions and Behaviours
The Credible Brand Model : The Effects of Ideological Congruency and Customer-Based Brand Equity on Media and Message Credibility
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
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International Journal of Hospitality Management
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The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
Research on the Marketing Strategy of Hengyuanxiang Brand Reshaping
Science Innovation
