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Publications by Suranga Silva

Critical Factors for Developing Brand Equity: An Empirical Investigation in Malaysia

IOSR Journal of Business and Management

English

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Validating an Instrument for Measuring Brand Equity of CSR Driven Organizations in Malaysia

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Developing Critical Success Factors (CSFs) for Effective Construction Management in Malaysia Industry

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An Empirical Investigation on the Impact of Corporate Social Responsibility on Brand Equity Within Perceived Service Quality Framework

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An Empirical Investigation of Continuous-Time Equity Return Models

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An Empirical Model for Brand Loyalty Measurement

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An Evaluation of Factors Affecting Brand Awareness in the Context of Social Media in Malaysia

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