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Publications by Surendra N. Singh

Recognition Versus Recall as Measures of Television Commercial Forgetting

Journal of Marketing Research

International Management

English

Enhancing Memory of Television Commercials Through Message Spacing

Journal of Marketing Research

International Management

English

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Retrieval-Induced Forgetting Occurs in Tests of Item Recognition

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Sex, Age, and Sex Hormones Affect Recall of Words in a Directed Forgetting Paradigm

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When Is Recall Higher Than Recognition?

Psychonomic Science

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A Comparison of Forgetting Rates in Frequency Discrimination and Recognition

Bulletin of the Psychonomic Society

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Effects of Television Violence on Memory for Commercial Messages.

Journal of Experimental Psychology: Applied

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If I Recall Correctly. An Event History Analysis of Forgetting and Recollecting Past Voting Behavior

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Recognition and Retrieval Processes in Free Recall.

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Children’s Perception of Television Commercial in Lagos State, Nigeria

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Context Effects on Recall and Recognition of Magazine Advertisements

Journal of Advertising

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