Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Surendra Rajiv

How Direct-To-Consumer Advertising for Prescription Drugs Affects Consumers' Welfare

Journal of Advertising Research

English

Related publications

Direct-To-Consumer Advertising of Prescription Drugs: Implications for the Patient-Physician Relationship

JAMA - Journal of the American Medical Association

English

The Educational Potential of Direct-To-Consumer Prescription Drug Advertising

English

‘At-Risk’ Individuals’ Responses to Direct to Consumer Advertising of Prescription Drugs: A Nationally Representative Cross-Sectional Study

English

Promotion of Prescription Drugs to Consumers

New England Journal of Medicine

English

Non-Informational Advertising Informing Consumers: How Advertising Affects Consumers' Decision-Making in the U.S. Auto Insurance Industry

SSRN Electronic Journal

English

Direct-To-Consumer Advertising of Prescription Pharmaceuticals, the Learned Intermediary Doctrine, and Fiduciary Duties

Indiana Health Law Review

English

Direct-To-Consumer Advertising of Pharmaceuticals

American Journal of Medicine

English

Direct to Consumer Marketing: Switch to Over the Counter Can Become Indirect Advertising Directly to Consumers

British Medical Journal

English

Deregulating Direct‐to‐Consumer Marketing of Prescription Drugs: Effects on Prescription and Over‐the‐Counter Product Sales

Journal of Law and Economics

English