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Publications by Sven Reinecke
Marketing Department’s Influence and Information Dissemination Within in a Firm: Evidence for an Inverted U-Shaped Relationship
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Marktkommunikation — Wie Paul Watzlawick Sie Sehen Würde
Marketing Review St. Gallen
Preismanagement
Marketing Review St. Gallen
Performance Measurement in Marketing Und Verkauf
Controlling und Management
Marketingbudgetierung — State of the Art, Herausforderungen Und Lösungsansätze
