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Publications by T.C. Melewar
Brand Innovation and Social Media: Knowledge Acquisition From Social Media, Market Orientation, and the Moderating Role of Social Media Strategic Capability
Industrial Marketing Management
Marketing
An Integrated Model of Firms’ Brand Likeability: Antecedents and Consequences
Journal of Strategic Marketing
Marketing
Management
Strategy
Export Market Orientation in Universities: Bridging the Gap Between Export Marketing and Higher Education
The Marketing Review
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