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Publications by Tajadeen Olalekan Yusuf

Exploring the Consumer Opportunism Conundrum in the Insurance Industry: The Role of Marketing

The Marketing Review
2016English

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Evaluating Viral Marketing: Isolating the Key Criteria in Insurance Industry

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Towards an Abm-Based Framework for Investigating Consumer Behaviour in the Insurance Industry

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Marketing in Insurance: The Importance of Efficient Insurance Claims Management

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The Regulation of Consumer Credit Insurance

Law and Contemporary Problems
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1968English

The Role of Ownership in Managing Interfirm Opportunism: A Dyadic Study

Journal of Marketing Channels
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2014English

Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract

Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
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The Food Industry in Ghana: Demystifying the Innovation and Quality Conundrum

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The Role of Financial Services Authority in the Consumer Protection Amid the Growth of Fintech Industry in Indonesia

Mimbar Hukum - Fakultas Hukum Universitas Gadjah Mada
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Marketing, the Consumer Society and Hedonism

European Journal of Marketing
Marketing
2002English

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