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Publications by Temi Abimbola
Brand, Organisation Identity and Reputation: Bold Approaches to Big Challenges
Journal of Brand Management
Marketing
Management
Strategy
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Nation Brand as Context and Reputation
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Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance
International Journal of Hospitality Management
Management
Tourism
Hospitality Management
Leisure
Strategy
B2B Service Brand Identity and Brand Performance
European Journal of Marketing
Marketing
Severely Imbalanced Big Data Challenges: Investigating Data Sampling Approaches
Journal of Big Data
Information Systems
Computer Networks
Hardware
Communications
Management
Architecture
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
Consumer’s Trust in the Brand: Can It Be Built Through Brand Reputation, Brand Competence and Brand Predictability
International Business Research
Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media
Reputation and Identity Conflict in Management Consulting
Human Relations
Arts
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Humanities
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Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi
Asian Business Review
