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Publications by Tereza Šonková

Customer Engagement: Transactional vs. Relationship Marketing

Journal of International Studies

International Management

Political Science

Social Sciences

English

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Building Customer Value in Relationship Marketing

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Value Chain and Customer Relationship Cycle:Two Concepts of Relationship Marketing

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Analisis Marketing Capability, Customer Engagement, Customer Perception Dan Purchase Intention Produk Bihun Jagung �Padamu�Surabaya

Jurnal Keuangan dan Bisnis

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Application of TQM for Customer Service in Relationship Marketing

IRA-International Journal of Management & Social Sciences (ISSN 2455-2267)

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Sustainability in Marketing Through Customer Relationship Management in a Telecommunication Company

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Marrying Market Research and Customer Relationship Marketing: Are They Good Bedfellows?

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Regulation and Customer Engagement

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Customer Relationship Management in Business-To-Business Marketing: Example of Tourism Sector

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Content Marketing: Using It Effectively for Brand Strategy and Customer Relationship Management

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