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Publications by Tereza de Souza

Marketing Strategies: Own Brands as a Competitive Differential in the Supermarket Market

Revista Brasileira de Gestao de Negocios

Industrial Relations

International Management

English

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Marketing Branding Strategies in the Education Market: Aspects of Competitiveness

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Competitive Strategies Among Ontario Farms Marketing Direct to Consumers

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Pay What You Want as a Marketing Strategy in Monopolistic and Competitive Markets

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