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Publications by Upender Subramanian
Customer Value-Based Management: Competitive Implications
SSRN Electronic Journal
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Customer Value Management
Journal of Targeting, Measurement and Analysis for Marketing
Performance Implications of Internet-Based Information Technology in Value Chain Management
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An Empirical Study of Customer Value, Customer Trust and Customer Loyalty Based on E-Commerce
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Applying Decision Trees for Value-Based Customer Relations Management: Predicting Airline Customers' Future Values
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Customer Knowledge Management Application in Gaining Organization's Competitive Advantage in Electronic Commerce
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A Marketing View of the Customer Value: Customer Lifetime Value and Customer Equity
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Proposing a Customer Knowledge Management Model for Customer Value Augmentation: A Home Appliances Case Study
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Randomness, Variability, and Competitive Advantage: A Value-Based Analysis
SSRN Electronic Journal
