Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Vida Owusu-Prempeh

Exploring the Consumer Impulse Buying Behaviour From a Range of Consumer and Product Related Factors

International Journal of Marketing Studies

English

Perceived Risk Influence on Brand Made in Ghana Consumer Decision Making Towards Non-Perishable Products Category

International Journal of Business and Management

English

Related publications

Factors Affecting Consumer Buying Behaviour Towards Gold Jewellery

International Journal of Recent Technology and Engineering

Management of Technology

English

Buying Behaviour Pattern on Online Consumer

Sinergi : Jurnal Ilmiah Ilmu Manajemen

English

Consumer Empowerment Index of Electronic Product Buying

Independent Journal of Management & Production

English

Factors Affecting Consumer Buying Behaviour and Decision Making Process Towards FMCG Products

Journal of Advances and Scholarly Researches in Allied Education

English

Online Impulse Buying Behavior of Consumer Triggered by Digital Marketing

International Journal of Recent Technology and Engineering

Management of Technology

English

Consumer Buying Behaviour and E-Commerce – An Indian Perspective

Journal of Advanced Management Science

English

Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences

SSRN Electronic Journal

English

Impact of Sensory Marketing on Consumer´s Buying Behaviour

English

Female Self-Gifts Buying Behaviour: Impulse Purchase and Product Involvement

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

English