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Publications by Vladyslav Penev
Model of Brand Value Management as a Process of Strategic Increase of Enterprise Value
E3S Web of Conferences
Earth
Energy
Planetary Sciences
Environmental Science
Related publications
Brand Management in the Strategic Enterprise Management System
Market Infrastructure
Measuring the Financial Value of Brand as an Intangible Asset of an Enterprise
Marketing
Influence of Brand Value on the Increase of Marketing Earnings
On the Strategic Value of Risk Management
SSRN Electronic Journal
The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning
Journal of Brand Management
Marketing
Management
Strategy
Value Creating Determinants of Enterprise Risk Management and Its Economic Value Added
Emotional Branding and the Strategic Value of the Doppelgänger Brand Image
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces
Strategic Brand Management as the Factor of Company Competitiveness
