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Publications by Wi-Suk Kwon
Interaction Style of Virtual Shopping Agents: Effects on Social Presence and Older Consumers’ Experience in E-Tail Sites
Why We Hop on the Boycotting Bandwagon: Consumer Motivation to Participate in Brand Boycotts on Facebook
Individualization and Argument Quality of Location-Based Mobile Messages: An Application of Elaboration Likelihood Model
Virtual Agent Locus of Control: Cognitive Assistance for Older Consumers’ Online Shopping
Enhancing Brand Loyalty Through Brand Experience: Application of Online Flow Theory
