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Publications by Xu Hongyi
Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models
The International Journal of Management Science and Business Administration
Attitude and Behavioral Intention Towards Reducing Carbon Footprints in the Environment: An Empirical Study of Fiji
The International Journal of Management Science and Business Administration
Related publications
Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model
Asian Journal of Pharmaceutical and Clinical Research
Pharmacology
Pharmaceutical Science
Brand Elements Model of Professional Football Clubs on Customers Based Brand Equity (CBBE)
Journal of Physical Fitness, Medicine & Treatment in Sports
Brand Gender and Consumer-Based Brand Equity on Facebook: The Mediating Role of Consumer-Brand Engagement and Brand Love
Journal of Business Research
Marketing
How Well Does Consumer-Based Brand Equity Align With Sales-Based Brand Equity and Marketing-Mix Response?
Journal of Marketing
Marketing
Economics
International Management
Business
Econometrics
Impact of Fashion Innovativeness on Consumer-Based Brand Equity
Journal of Consumer Marketing
Marketing
International Management
Business
Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
European Scientific Journal, ESJ
Celebrity Endorsement, Brand Equity, and Consumer Purchasing Decisions
The Influence of Consumer-Based E-Business Brand Equity on Websites
DEStech Transactions on Economics and Management
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
