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Publications by Xuemei Bian
Counterfeit Versus Original Patronage: Do Emotional Brand Attachment, Brand Involvement, and Past Experience Matter?
Journal of Brand Management
Marketing
Management
Strategy
Let’s Be Friends: National Homophily in Multicultural Newcomer Student Networks
Social Networking
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Idol Attachment and Human Brand Loyalty
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Peran Brand Attractiveness Sebagai Variabel Intervening Pada Brand Distinctiveness, Brand Prestige, Brand Sosial Benefit, Dan Memorable Brand Experience Terhadap Customer Brand Identification
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Pengaruh Brand Experience, Brand Trust, Customer Satisfaction Terhadap Brand Loyalty Produk Cimory
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Pengaruh Brand Authenticity Terhadap Brand Attachment (Studi Kasus Pada Sepatu Olahraga Adidas)
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Influence of Sensory Stimuli on Brand Experience, Brand Equity and Purchase Intention
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Positive and Negative Behaviours Resulting From Brand Attachment
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Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
Management and Marketing
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