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Publications by Y Strepp

An Exploratory Qualitative Study of Brand Associations as a Means for Brand Extensions: Part 2

South African Journal of Economic and Management Sciences

English

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Brand Extensions

Journal of Fashion Marketing and Management

International Management

English

“Brand Choice Behaviour of Online Consumers – An Exploratory Study”

International Journal of Advanced Research

English

Expanding the Boundary of Brand Extensions Through Brand Relationship Quality

Journal of Business Economics and Management

English

Luxury Wine Brand Visibility in Social Media: An Exploratory Study

International Journal of Wine Business Research

English

Brand Associations for Professional Baseball Teams

Japanese Journal of Sport Management

English

An Exploratory Research on the Dimensions of Brand Trust

DEStech Transactions on Environment, Energy and Earth Science

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Territory Brand Rankings as a Brand Management Tools

STATE AND MUNICIPAL MANAGEMENT SCHOLAR NOTES

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Rethinking Brand Identity to Become an Iconic Brand - A Study on Pepsi

Asian Business Review

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Student-Based Brand Equity in the Business Schools Sector: An Exploratory Study

New Educational Review

English