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Publications by Yagmur Ozyer
Understanding the Impact of the Brand Experience on Brand Reputation by the Moderating Role of Technology Turbulence
International Journal of Marketing Studies
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The Impact of Spoke-Characters on Brand Loyalty: The Mediating Role of Brand Experience
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The Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity
Journal of Channel and Retailing
Influence of Brand Signature, Brand Awareness, Brand Attitude, Brand Reputation on Hotel Industry’s Brand Performance
International Journal of Hospitality Management
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Investigating the Effect of CSR on Brand Equity With the Mediating Role of Brand Personality and Brand Reputation: A Case Study of Golrang
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Understanding the Antecedents of Consumer Brand Engagement by Managing Brand Communities on Social Media
Enhancing Brand Awareness, Reputation and Loyalty: The Role of Social Media
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Consumer’s Trust in the Brand: Can It Be Built Through Brand Reputation, Brand Competence and Brand Predictability
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The Influence of Website Brand Equity, E-Brand Experience on E-Loyalty: The Mediating Role of E-Satisfaction
Management Science Letters
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Influence of Brand Equity on Brand Trust: Mediation of Brand Reputation and Moderation of Social Media
