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Publications by Yi-Ching Tsai
A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference
Contemporary Management Research
Management
Monitoring
Marketing
Economics
Strategy
Innovation
Management Information Systems
Policy
Management of Technology
Law
Econometrics
The Effects of Relationship-Destroying Factors on Customer Relationships: Relationship Recovery as the Moderator
Contemporary Management Research
Management
Monitoring
Marketing
Economics
Strategy
Innovation
Management Information Systems
Policy
Management of Technology
Law
Econometrics
Related publications
The Effects of Salesperson-Brand Image Congruence on Brand Conceptual Fluency and Customer Responses and the Moderating Role of Brand Familiarity
Journal of Channel and Retailing
Pengaruh Brand Experience, Brand Trust, Customer Satisfaction Terhadap Brand Loyalty Produk Cimory
Jurnal Manajemen Bisnis dan Kewirausahaan
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand
Management and Marketing
Accounting
Management
Business
The Impact of Brand Personality and Students’ Self-Concept on Brand Engagement
International Journal of Business and Social Research
The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty
Brand Community Integration and Customer Satisfaction of Social Media Network Sites Among Students
Management Science Letters
Accounting
Management
Business
Customer Relationship Management and Online Customers Brand Loyalty
Brand Service Quality, Satisfaction, Trust and Preference as Predictors of Consumer Brand Loyalty in the Retailing Industry
Mediterranean Journal of Social Sciences
The Effect of Brand Personality and Brand Satisfaction on Brand Loyalty: A Conceptual Paper
Journal of Management Research
