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Publications by Yi-Ching Tsai
A Study of the Relationship Among Brand Experiences, Self-Concept Congruence, Customer Satisfaction, and Brand Preference
Contemporary Management Research
Management
Monitoring
Marketing
Economics
Strategy
Innovation
Management Information Systems
Policy
Management of Technology
Law
Econometrics
The Effects of Relationship-Destroying Factors on Customer Relationships: Relationship Recovery as the Moderator
Contemporary Management Research
Management
Monitoring
Marketing
Economics
Strategy
Innovation
Management Information Systems
Policy
Management of Technology
Law
Econometrics
