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Publications by Yilei Pei
Study on WeChat Marketing Strategy Based on the Purchase Intention of Youth Group
Journal of Electronic Commerce in Organizations
Management
Marketing
Strategy
Communications
Computer Science Applications
Computer Networks
Dual Tutorial of Applied Talents in E-Commerce
Related publications
Effectiveness of Social Media Marketing on Customer Purchase Intention
International Journal of Innovative Technology and Exploring Engineering
Mechanics of Materials
Electronic Engineering
Civil
Structural Engineering
Electrical
Computer Science
The Effects of Corporate Social Marketing on Brand Trust and Purchase Intention
Study on Online Purchase Intention of Health-Based TCM Medicinal Slices
DEStech Transactions on Social Science, Education and Human Science
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Research on the Influencing Factors of Customer's Purchase Intention in the Context of Content Marketing
Effect of Social Media Marketing Practices of Personal Care Brands on Consumer Purchase Intention
International Journal of Recent Technology and Engineering
Engineering
Management of Technology
Innovation
The Impact of Social Media Marketing on Consumer Purchase Intention: Consumer Survey in Saudi Arabia
Interrelationships Between Viral Marketing and Purchase Intention via Customer-Based Brand Equity
Journal of Business and Management Sciences
A Study on the Informativeness and the Effect on the Purchase Intention Based on Types of Smart Phone Mobile Advertising
Asia-pacific Journal of Multimedia services convergent with Art, Humanities, and Sociology
