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Publications by Ying-Ching Lin
Identity Marketing: The Moderating Effect of Self-Construal and Product Category on Consumer Agency: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Related publications
Toward a Better Understanding of Self-Construal Theory: An Agency View of the Processes of Self-Construal.
Review of General Psychology
Psychology
The Influence of Product Contagion Effect on Consumer Evaluation: The Moderating Role of Cognitive Style
African Journal of Business Management
An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Self-Construal as a Mediator Between Identity Structure and Subjective Well-Being
Current Psychology
Psychology
The Impact of Self-Construal and Ethnicity on Self-Gifting Behaviors
Journal of Consumer Psychology
Marketing
Applied Psychology
The Effect of Product Involvement on Socially Responsible Consumer Behavior
Agency and Communion From the Perspective of Self Versus Others: The Moderating Role of Social Class
Frontiers in Psychology
Psychology
Receivers' Expectations for Abstract Versus Concrete Construal
Journal of Language and Social Psychology
Linguistics
Sociology
Language
Anthropology
Political Science
Social Psychology
Education
Understanding the Effect of Perceived Reasonableness on Customer Satisfaction in Relation to Moral Identity: An Abstract
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
