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Publications by Ying-Kai Liao

A Qualitative Investigation of Antecedents, Mediators, Moderators, and Outcomes of Brand Equity.

Journal of Social Sciences Research

Social Sciences

English

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The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.

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A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit Sector

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Antecedents and Outcomes of Strategic IS Alignment: An Empirical Investigation

IEEE Transactions on Engineering Management

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Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model

Asian Journal of Pharmaceutical and Clinical Research

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An Empirical Investigation of the Antecedents and Performance Outcomes of Export Innovativeness

International Business Review

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An Examination of the Realtionship Between Country of Origin and Customer-Based Brand Equity: Testing the Effect of Some Moderators

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Reviewing the Concept of Brand Equity and Evaluating Consumer-Based Brand Equity (CBBE) Models

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Identity, Positioning, Brand Image and Brand Equity Comparison.

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A Meta-Analysis of Adventure Therapy Outcomes and Moderators

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