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Publications by Yioula Melanthiou

Messages Not Getting Through: Societal Marketing to the Rescue

Journal of Promotion Management

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Getting to the Truth Through Conceptual Revolutions

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Getting to Health Through Integrative Practices

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E-Cigarettes: Facts, Perceptions, and Marketing Messages

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MTV to the Rescue: Changing Library Attitudes Through Video

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Scientific Progress: Why Getting Closer to Truth Is Not Enough

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