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Publications by Yong J. Hyun

Predicting Memory for Components of TV Commercials From EEG

Journal of Consumer Research
ArtsBusinessHumanitiesMarketingEconomicsInternational ManagementAnthropologyEconometrics
1990English

Financing as a Marketing Strategy

Marketing Science
MarketingEconomicsInternational ManagementBusinessEconometrics
2009English

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