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Publications by Yu-Che Wang
Constructing an Index for Brand Equity: A Hospital Example
Service Industries Journal
Management of Technology
Strategy
Management
Innovation
The Improvement of a Piezoelectric Thin Film Measuring Instrument
Related publications
New Brand Equity Aspect: The Example of New Candy Product Consistency Quality Equity
Measuring Brand Equity of Cosmeceuticals – A Case Using Consumer Based Brand Equity Model
Asian Journal of Pharmaceutical and Clinical Research
Pharmacology
Pharmaceutical Science
An Integrated Retailer Image and Brand Equity Framework: Re-Examining, Extending, and Restructuring Retailer Brand Equity
Journal of Retailing and Consumer Services
Marketing
Critical Factors for Developing Brand Equity: An Empirical Investigation in Malaysia
IOSR Journal of Business and Management
Identity, Positioning, Brand Image and Brand Equity Comparison.
Independent Journal of Management & Production
Analisa Brand Equity Terhadap Brand Loyalitas Pt. Transjakarta
Jurnal Manajemen Bisnis dan Kewirausahaan
The Effects of Organizational Brand Equity on Employment Brand Equity and Recruitment Outcomes.
Academy of Management Proceedings
Conceptualizing Employer-Based Brand Equity and Employer Brand Pyramid
European Scientific Journal, ESJ
Success in Business-A Brand Equity Perspective
American Journal of Applied Sciences
Multidisciplinary
