Discover open access scientific publications

Search, annotate, share and cite publications

Publications by Yu-Ping Chiu

Using Eye-Tracking to Measure the Influence of Banner Ads’ Browsing Behavior and Attitude on Host Websites

Contemporary Management Research

Management Information Systems

Management of Technology

English

Related publications

SERPs and Ads on Mobile Devices: An Eye Tracking Study for Generation Y

Lecture Notes in Computer Science

Computer Science

Theoretical Computer Science

English

Quantitative Objective Assessment of Websites by Neurocode-Tracking in Combination With Eye-Tracking

Journal of Behavioral and Brain Science

English

How Does the Attitude to Sustainable Food Influence the Perception of Customers at the Point of Sale? - An Eye-Tracking Study

SSRN Electronic Journal

English

What Makes Consumers Recall Banner Ads in Mobile Applications

EMAJ: Emerging Markets Journal

English

Potential Eye Tracking Metrics and Indicators to Measure Cognitive Load in Human-Computer Interaction Research

Journal of scientific research

English

In the Eye of the Beholder: Eye-Tracking Assessment of Social Information Processing in Aggressive Behavior

Journal of Abnormal Child Psychology

Educational Psychology

English

Analysis of Signage Using Eye-Tracking Technology

Interdisciplinary Journal of Signage and Wayfinding

English

The Influence of Leader Prestige on Subordinates’ Job Attitude and Behavior: Mediation and Moderation Effects

SHS Web of Conferences

English

Detection of Dyslexia Using Eye Tracking Measures

International Journal of Innovative Technology and Exploring Engineering

Mechanics of Materials

Electronic Engineering

Structural Engineering

Computer Science

English