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Publications by Zeynep Arsel

Emotional Branding and the Strategic Value of the Doppelgänger Brand Image

Journal of Marketing

International Management

English

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Understanding Doppelgänger Brand Image

Advances in Marketing, Customer Relationship Management, and E-Services

English

Regional Branding: Building Brand Value

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Biological Sciences

English

Emotional Connect Between Brand and Consumer Through Sensory Branding

American Journal of Industrial and Business Management

English

the Influence of Perceived Quality, Brand Image, and Emotional Value Towards Purchase Intention of Consina Backpack

JRMSI - Jurnal Riset Manajemen Sains Indonesia

English

The Theoretical Separation of Brand Equity and Brand Value: Managerial Implications for Strategic Planning

Journal of Brand Management

English

The Brand Value Continuum: Countering Co-Destruction of Destination Branding in Social Media Through Storytelling

Journal of Travel Research

Hospitality Management

English

Creating a State Brand: A Brand and Branding Serbia

English

Model of Brand Value Management as a Process of Strategic Increase of Enterprise Value

E3S Web of Conferences

Planetary Sciences

Environmental Science

English

The Influence of Brand Communication, Brand Image, Brand Satisfaction, and Brand Trust on Brand Loyalty

English