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Publications in Business

Correction To: Driving Growth of Mwallets in Emerging Markets: A Retailer’s Perspective

Journal of the Academy of Marketing Science

International Management

English

Do Managers Know What Their Customers Think and Why?

Journal of the Academy of Marketing Science

International Management

English

New Perspectives on Business Model Innovations in Emerging Markets

Journal of the Academy of Marketing Science

International Management

English

Technology Readiness: A Meta-Analysis of Conceptualizations of the Construct and Its Impact on Technology Usage

Journal of the Academy of Marketing Science

International Management

English

Outsourcing and Its Implications for Market Success: Negative Curvilinearity, Firm Resources, and Competition

Journal of the Academy of Marketing Science

International Management

English

How Nostalgic Brand Positioning Shapes Brand Equity: Differences Between Emerging and Developed Markets

Journal of the Academy of Marketing Science

International Management

English

Advancing Marketing Strategy Research

Journal of the Academy of Marketing Science

International Management

English

Effects of Front-Of-Pack Labels on the Nutritional Quality of Supermarket Food Purchases: Evidence From a Large-Scale Randomized Controlled Trial

Journal of the Academy of Marketing Science

International Management

English

Executing on a Customer Engagement Strategy

Journal of the Academy of Marketing Science

International Management

English

Drivers of Sales Performance: A Contemporary Meta-Analysis. Have Salespeople Become Knowledge Brokers?

Journal of the Academy of Marketing Science

International Management

English